Rum brand expands in Las Vegas through eco-friendly paper liquor bottles

A Wisconsin-based spirits company is expanding its business in Las Vegas while reducing its environmental impact.

A Wisconsin-based spirits company is expanding its business in Las Vegas while reducing its environmental impact.

by: Brian Will Posted: Apr 20, 2023 / 04:44 PM PDT / LAS VEGAS (KLAS)

Demon Rum unveiled its paper liquor bottle that will hit shelves in time for Earth Day. The bottle is made from 94% recycled paperboard and uses 84% less water and six times less carbon than glass bottles.

Rum brand expands in Las Vegas through eco-friendly paper liquor bottles (KLAS)

It’s also five times lighter than a glass bottle and the inside of the bottle is a recyclable plastic bag that keeps the liquor secure. The paper bottle is manufactured in Canada.

The rum is being co-packed by 17A Stillery which is owned by Brendan Gaughan, a former race car driver and part of the Gaughan family in Las Vegas.

Demon Rum has also committed to planting a tree for every bottle sold.

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